Hertford Street is a distinguished thoroughfare in the heart of Mayfair, part of the City of Westminster in London. Linking the busy Park Lane roundabout to refined Curzon Street, this elegant street offers a snapshot of old-world charm, exclusive residences, and a discreet diplomatic presence nestled within one of the capital’s most prestigious postcodes.
Hertford Street runs east to west, beginning at the Park Lane roundabout and ending at Curzon Street. Its western section, particularly the stretch between Shepherd Street and Curzon Street, is one-way eastbound, adding a sense of calm and privacy to the area. The street is part of a wider network of roads that define Mayfair’s refined grid system.
Set within central London, Hertford Street lies within walking distance of the West End, Piccadilly, and St James's, all of which are synonymous with luxury shopping, grand hotels, theatres, and fine dining.
Hertford Street dates back to the 18th century and is named after the Hertford family, notably Francis Seymour-Conway, 1st Marquess of Hertford. The Seymour-Conway family owned large swathes of land in this part of London, and the street was laid out as part of the wider development of Mayfair, which transformed from open fields to one of Greater London’s most opulent residential quarters.
Much of the original Georgian architecture on the street has been preserved or sensitively restored, giving Hertford Street an air of quiet elegance, with stuccoed facades, sash windows, and classic proportions.
Today, Hertford Street is defined by its residential calm, despite its proximity to bustling areas. The buildings are a mix of luxury flats, private clubs, embassies, and discreet commercial offices. A handful of boutique hotels and serviced apartments occupy converted townhouses, appealing to affluent visitors seeking privacy.
The street is relatively traffic-free and tree-lined, offering a rare tranquillity in a central London location. It retains a strong sense of exclusivity, frequented by diplomats, high-net-worth individuals, and professionals working in the City.
As of Q2 2025, residential properties on Hertford Street command premium prices typical of Mayfair. One-bedroom flats (approx. 800 sq ft / 74 sq m) are valued from £1.8 million, while three-bedroom apartments (1,800+ sq ft / 167 sq m) easily reach £5 million or more, depending on specification and amenities. Entire townhouses, when available, can exceed £15 million.
Rents are similarly high. A one-bedroom serviced apartment may cost £6,000 per month, and a five-bedroom townhouse can rent for over £30,000 per month. Prices here consistently outperform most of Greater London, reflecting both location and exclusivity.
Bus stops are located along Park Lane and Piccadilly, offering direct routes to Oxford Circus, Knightsbridge, and the City. Routes include 9, 14, 19, 22, and 38.
Hertford Street has hosted a number of notable residents over the centuries, including aristocrats, writers, and even Winston Churchill, who once lived at No. 105 during his early political career.
The street was also home to the original Playboy Club London in the 1960s, a symbol of the city’s swinging era. Although the club has long since moved, its brief presence added a unique cultural footnote to this otherwise stately address.