Shepherd Market, London
Shepherd Market is a hidden gem in the heart of the City of Westminster, nestled within the elegant district of Mayfair in London. This charming pedestrian enclave lies between Shepherd Street and Curzon Street and is renowned for its atmospheric passageways, boutique shops, quaint cafés, and historic pubs.
Overview and Setting
Located in central London, Shepherd Market is a small, self-contained square with connecting alleyways that transport visitors back in time. Tucked away from the hustle of nearby Piccadilly and the West End, it offers a more intimate and village-like feel, despite its proximity to the glitz of St James's and the prestige of Mayfair.
The square and its immediate surroundings form a labyrinth of passageways, featuring an eclectic mix of boutiques, art galleries, fine restaurants, and traditional British pubs. Though compact, the area is bursting with character, and it remains one of London’s best-kept secrets.
History of Shepherd Market
The origins of Shepherd Market date back to the 18th century. The area takes its name from Edward Shepherd, a local architect and developer who designed and constructed the market between 1735 and 1746. It was intended to be the centrepiece of the old Mayfair Fair, a lively annual event held here until the 1700s. After the fair was outlawed for its rowdiness, the area was redeveloped into an upmarket residential and commercial enclave.
The square retained the name "Shepherd Market" in honour of its creator. The name remains a direct nod to its historic transformation—from an open fairground into an elegant market square integrated into the urban fabric of Westminster.
A Colourful Past
While today it exudes elegance and old-world charm, Shepherd Market was once better known for its bohemian undercurrents. In the 20th century, it became associated with artists, writers, and political figures, as well as for its reputation as a discreet haunt for romantic rendezvous. In the 1920s, literary figures such as Anthony Powell and Michael Arlen frequented the area, the latter setting parts of his bestselling novel "The Green Hat" here.
What to See and Do
Despite its small size, there is plenty to discover in Shepherd Market. Its narrow lanes are filled with:
- Independent boutiques offering fashion, fine jewellery, and bespoke tailoring
- Historic pubs, including Ye Grapes and The King's Arms, popular with locals and visitors alike
- Cafés and restaurants that range from casual coffee stops to fine dining experiences
- Art galleries and antiques shops catering to refined tastes
The area’s cobbled lanes and softly glowing lamplight in the evenings make it a particularly romantic spot for evening strolls or alfresco dinners. Its unique atmosphere combines cosmopolitan flair with a distinctly local charm.
Surrounding Roads and Access
Shepherd Market is enclosed by Shepherd Street to the south and Curzon Street to the north. It is bounded on other sides by White Horse Street and Trebeck Street, both quaint roads that feed into the market’s mews-like layout.
Despite its tranquillity, the area is highly accessible. Nearby thoroughfares such as Piccadilly and Park Lane provide arterial routes through Mayfair and connect to major destinations across Greater London.
Nearest Transport Links
The nearest London Underground stations are:
- Green Park Station (served by the Jubilee Line, Piccadilly Line, and Victoria Line) – approximately a 5-minute walk
- Bond Street Station (on the Central Line and Jubilee Line) – about a 10-minute walk
- Piccadilly Circus Station – roughly 12 minutes on foot
Several bus stops are located on Piccadilly and Park Lane, providing connections to Oxford Circus Station, the City, and beyond. Routes such as the 9, 14, 19, 22, and 38 offer frequent service throughout the day.
Real Estate and Living
Shepherd Market and the surrounding Mayfair area are among the most desirable and expensive residential zones in London. As of 2025, property prices in the immediate vicinity typically range between £2,500 and £3,500 per square foot (£26,900–£37,700 per sq m), depending on condition and views.
Flats in the area are often luxurious one- or two-bedroom residences, with sizes ranging from around 600 sq ft (56 sq m) to over 1,500 sq ft (139 sq m). There are also some mews houses and penthouses tucked discreetly into surrounding streets, often boasting private courtyards or terraces. Rents can easily exceed £6,000 per month for well-appointed flats.
Character and Ambience
Shepherd Market is defined by its intimate, village-like atmosphere. While Mayfair is known for its formality and wealth, this square feels more relaxed and personal. Its cobblestones and lamplight evoke a bygone era, and its preserved architecture—mostly Georgian and early Victorian—adds to the storybook aesthetic.
Despite its secluded air, the market remains vibrant and cosmopolitan, frequented by local residents, office workers, and a steady stream of in-the-know tourists. It’s a place to sip a cappuccino, browse a gallery, or enjoy a quiet moment off the beaten path.
Fun Fact
Shepherd Market is often said to be one of the inspirations for "Downing Street"-like settings in fiction and spy thrillers. Its discreet entrances and mews-style layout have made it a popular choice for film crews and authors seeking a quintessentially British backdrop.
Quick Facts
- Location: Between Shepherd Street and Curzon Street, Mayfair, City of Westminster
- Nearest Tube Stations: Green Park (Jubilee, Piccadilly, Victoria), Bond Street (Central, Jubilee)
- Bus Routes: Nearby routes include 9, 14, 19, 22, and 38
- Property Prices (2025): £2,500–£3,500 per sq ft (£26,900–£37,700 per sq m)
- Average Flat Sizes: 600–1,500 sq ft (56–139 sq m)
- Known For: Historic pubs, boutique shopping, secluded ambience
- Architect: Edward Shepherd (built 1735–1746)
- Former Use: Site of the May Fair festival until early 1700s
- Atmosphere: Romantic, secluded, village-like with a cosmopolitan flair
Map of Shepherd Market, London
Painting of Shepherd Market, London (View image in full size)
