Balderton Street, London
Balderton Street is a short but refined road located in the heart of Mayfair, within the prestigious City of Westminster, London. It runs south from Oxford Street to George Yard, neatly positioned between Duke Street to the east and North Audley Street to the west. This elegant street exudes an understated charm, with its blend of historic architecture and discreet modernity. It is particularly notable for its proximity to iconic shopping destinations and luxurious residential properties.
Location and Layout
Balderton Street runs in a north-south direction, originally beginning at the world-famous Oxford Street and ending just before it becomes George Yard. The access from Oxford Street has been turned into a pedestrian sidewalk, and now the northern end of Balderton Street is a cul-de-sac. To its west lies North Audley Street, and to its east, Duke Street. Despite its short length, Balderton Street plays a key role in connecting the bustling retail strip with quieter residential lanes.
The street is home to a mix of mid-rise period buildings, modern offices, and high-end apartments. The celebrated luxury department store Selfridges stands prominently on its northeastern corner, facing Oxford Street. The street maintains a relatively quiet atmosphere, especially when compared to the nearby retail frenzy, making it a hidden gem in Central London.
Historical Background
Balderton Street first appeared in its current form during the late 19th century, as part of the phased development of the Mayfair area by the Grosvenor Estate. The name “Balderton” is believed to be derived from the village of Balderton in Nottinghamshire, consistent with the practice of naming streets after places associated with the landowning aristocracy of the time.
Previously known as William Street in some early records, the street was rebranded by the end of the 19th century to its current name, coinciding with a broader effort to gentrify and rebrand this portion of the West End. Today, the name "Balderton Street" reflects a curated sense of English tradition and exclusivity.
Local Attractions and Amenities
One of the biggest draws near Balderton Street is Selfridges, located at the junction with Oxford Street. Opened in 1909, Selfridges remains a major destination for both locals and tourists. In addition:
- Grosvenor Square is a short walk away—a peaceful Georgian garden square surrounded by grand townhouses and embassies.
- The Mayfair Library on South Audley Street offers public reading and community space in a historic setting.
- Restaurants like Gordon Ramsay’s Lucky Cat and chic cafés make this area an elegant spot for dining.
In addition, boutique clothing shops, fine art galleries, and discreet luxury services give the area a uniquely affluent character.
Real Estate and Housing
As of early 2025, Balderton Street remains one of the most desirable residential locations in Mayfair. Residential units here are typically high-specification apartments ranging from 1,000 sq ft (93 sq m) to over 2,500 sq ft (232 sq m).
- Sale prices average around £2,500–£3,200 per sq ft, meaning a two-bedroom flat (approx. 1,200 sq ft or 111 sq m) could fetch between £3 million and £3.8 million.
- Rental prices vary from £6,500 to £10,000 per month depending on size, furnishing, and building amenities.
Compared to the broader London market, Balderton Street is firmly in the upper tier, reflecting its Mayfair location and the prestige associated with the Grosvenor Estate area.
Nearest Transport Links
Balderton Street benefits from excellent transport links. The closest London Underground Stations are:
- Bond Street Station (Central and Jubilee Lines, and the Elizabeth Line), just a 3-minute walk away via Oxford Street.
- Marble Arch Station (Central Line), around 6 minutes’ walk to the west.
Several Transport for London bus stops are located along Oxford Street, providing east-west connections across central London. Routes such as 7, 23, 98, 139, and 390 are easily accessible and operate frequent services.
Fun Fact
One quirky highlight of Balderton Street is that it houses the Selfridges' VIP Concierge entrance, which offers a private, discreet shopping experience complete with champagne and personal stylists. Many celebrities and high-net-worth individuals use this entrance, making the street a frequent haunt for paparazzi during fashion week and festive seasons.
Quick Facts
- Location: Mayfair, City of Westminster, Central London
- Nearby Streets: Duke Street, North Audley Street, Oxford Street
- Nearest Tube Stations: Bond Street Station, Marble Arch Station
- Nearby Attractions: Selfridges, Grosvenor Square, Mayfair Library
- Average Property Price (2025): £2,500–£3,200 per sq ft
- Rental Range: £6,500–£10,000/month
- Bus Routes: 7, 23, 98, 139, 390 along Oxford Street
- Historical Note: Formerly known as William Street, renamed in the late 19th century
- Fun Fact: Selfridges’ private VIP entrance is on Balderton Street
Map of Balderton Street, London
Painting of Balderton Street, London