Adam's Row is a short yet refined street nestled in the heart of Mayfair, part of the prestigious City of Westminster in central London. It extends between South Audley Street on its western end and Carlos Place on its eastern side, just steps from Grosvenor Square. Though unassuming in length, Adam's Row is rich in character, framed by elegant brick façades, discreet mews houses, and high-end boutiques.

Overview and Surroundings

Adam's Row serves primarily as a residential and service street running east-west through Mayfair. At its western end, it meets the stylish South Audley Street, known for fine shops and restaurants. On the eastern side, it connects with the tranquil Carlos Place, where the luxury Connaught Hotel stands as a prominent landmark. Nearby streets include Mount Street, Grosvenor Street, and Upper Grosvenor Street, all part of the well-planned Grosvenor Estate.

Adam's Row is paved in cobblestone and lined with a mix of converted mews houses and service entrances to the larger townhouses fronting the main streets. Its relatively quiet atmosphere and central location make it a rare and desirable niche in London's real estate market.

History and Origins

The origins of Adam's Row trace back to the late 18th century, during the early phases of Mayfair’s residential development under the stewardship of the Grosvenor family. The street was initially constructed to provide stabling and service access for the grand homes lining Mount Street and South Audley Street. Over time, many of the utilitarian buildings were converted into charming residential mews properties, while maintaining their historic façades.

The name "Adam’s Row" is likely derived from a builder or developer with the surname Adam, potentially linked to the Adam brothers—renowned neoclassical architects active in the area during that era. While direct attribution to Robert or James Adam remains unconfirmed, the style of the architecture and timing suggest a link to their broader influence on Mayfair’s streetscape.

Character and Architecture

Today, Adam's Row retains the quaint charm of a traditional mews street, characterised by arched garage entrances, sash windows, and subdued façades in hues of cream, red brick, and pastel tones. Some of the properties have been tastefully modernised inside while retaining period exteriors, appealing to buyers seeking a blend of heritage and luxury.

Though the street is modest in scale, it offers a visual snapshot of London's evolution—from service access to some of the most desirable private addresses in central London.

Nearby Sights and Attractions

Adam's Row is situated within walking distance of several major attractions. Grosvenor Square, once home to the American Embassy, is a leafy retreat just to the north. The prestigious Connaught Hotel on Carlos Place offers a Michelin-starred restaurant and world-class bar. Mount Street is home to boutique designers, galleries, and the historic Mount Street Gardens.

Further afield but still within easy walking distance are Hyde Park to the west and Berkeley Square to the east. Mayfair itself is a destination for high-end shopping, fine dining, and heritage architecture.

Real Estate and Market Overview

As of Q2 2025, properties on Adam's Row are among the most exclusive in Mayfair. A typical freehold mews house on the street measures approximately 1,500 to 2,000 square feet (140 to 185 sq metres). Asking prices range from £3.5 million to over £5 million, depending on the condition and interior specification.

This price bracket places Adam's Row well above the average for greater London, where the mean property price stands at around £540,000. Mayfair remains one of the top-tier markets, appealing to international buyers, long-term investors, and high-net-worth individuals seeking discretion and prime location.

Transport and Accessibility

Nearest London Underground Stations

All stations are accessible on foot and provide quick links to the London Underground network and major interchange points. For further exploration, London Underground Stations like Bond Street and Oxford Circus are also within reach.

Nearby Bus Stops

Bus services can be accessed on Park Lane, Oxford Street, and Piccadilly. Routes include:

The closest stops are on South Audley Street and North Audley Street, providing both north-south and east-west connectivity across central London.

Fun Fact

Though often overlooked by tourists, Adam’s Row has occasionally served as a location for discreet celebrity sightings and photo shoots. Its blend of privacy and elegance makes it a favourite for luxury fashion brands filming promotional content, especially near the Connaught Hotel entrance.

Quick Facts

Map of Adam's Row, London


Painting of Adam's Row, LondonPainting of Adam's Row, London

Page Details

This page was created on 6 June 2025.

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