Sheraton Street, London
Sheraton Street is a modest yet historically rich street nestled in the heart of Soho, within the West End of London. Running east to west, it connects Wardour Street on its western end to the pedestrianised Great Chapel Street on its eastern end. Despite its short length, Sheraton Street plays a notable role in Soho's dynamic fabric, surrounded by a mix of commercial properties, creative offices, and vibrant street culture.
Location and Surrounding Streets
Sheraton Street sits within a densely networked area of Soho, just a few steps from Frith Street and Greek Street. These streets form the historic heart of London's creative and entertainment industries. The road's eastern boundary at Great Chapel Street leads into Soho Square, while Wardour Street continues its route toward Oxford Street to the north. The street is also near Berwick Street and Dean Street, both filled with shops, restaurants, and entertainment venues.
History and Name
Sheraton Street was originally known as Portland Street in the 18th century, named presumably after the Duke of Portland. However, in the late 19th century, the street was renamed in honour of Thomas Sheraton (1751–1806), a famed English furniture designer whose style became emblematic of the late Georgian period. The renaming paid homage to his contribution to British craftsmanship, aligning well with Soho's tradition of artistry and design. The name "Sheraton" is pronounced SHER-uh-tuhn, with the International Phonetic Alphabet spelling being /ˈʃɛrətən/.
Character and Architecture
Though compact, Sheraton Street encapsulates the eclectic charm typical of Soho. The street features a blend of post-war and contemporary architectural styles, with small-scale office buildings, boutique agencies, and a few cafés and eateries. Much of the street was rebuilt following damage sustained during the Second World War. Today, it has a quieter feel compared to some of its livelier neighbours, making it a discreet hub for creative enterprises.
Transport and Connectivity
London Underground Stations
Sheraton Street benefits from its proximity to several London Underground stations. The closest is Tottenham Court Road Station, located just a 5-minute walk away, served by the Central, Northern, and Elizabeth Lines. Also within walking distance are Oxford Circus Station (Bakerloo, Central, and Victoria Lines) and Piccadilly Circus Station (Bakerloo and Piccadilly Lines).
Bus Routes
Nearby bus stops on Oxford Street, Charing Cross Road, and Shaftesbury Avenue offer a wide array of routes connecting to all parts of Central London and beyond. This makes Sheraton Street particularly convenient for both residents and visitors moving around London.
Local Attractions and Points of Interest
While Sheraton Street itself is understated, its prime location places it within moments of several major attractions. Soho Square Gardens offers a green retreat within walking distance, while the theatres of Shaftesbury Avenue and the retail paradise of Oxford Street are just around the corner. The surrounding neighbourhood is known for its independent record stores, late-night eateries, and buzzing nightlife.
- Soho Square Gardens – A peaceful oasis in the heart of Soho.
- Berwick Street Market – One of London's oldest markets, famed for its fresh produce and indie vibes.
- The Photographers' Gallery – A renowned centre for contemporary photography just off Oxford Street.
Real Estate Overview
As of mid-2025, property on Sheraton Street reflects Soho's premium status within the West End. Residential opportunities here are rare and usually come in the form of compact flats or loft-style conversions above ground-floor commercial spaces.
- Average flat size: 500–800 sq ft (46–74 sq m)
- Sale prices: £950,000–£1.5 million for one- or two-bedroom units
- Rental rates: £3,000–£4,500 per month (as of June 2025)
Compared to the broader London market, Sheraton Street sits in the upper pricing tier due to its prime location and historic charm. Its compact dwellings are most attractive to young professionals, creatives, and overseas investors.
Fun Fact
Despite being relatively unknown to the general public, Sheraton Street was used as a filming location in several British television dramas due to its classic Soho backdrop and quiet accessibility for crews. Its name also features subtly in the pages of fiction set in London's theatreland and music scene, often as the location of a fictional agency or studio.
Quick Facts
- Location: Connects Wardour Street to Great Chapel Street, Soho, Westminster
- Nearby Streets: Frith Street, Greek Street, Berwick Street
- Historic Name: Formerly Portland Street; renamed after furniture designer Thomas Sheraton
- Pronunciation: SHER-uh-tuhn /ˈʃɛrətən/
- Nearest Tube Stations: Tottenham Court Road, Oxford Circus, Piccadilly Circus
- Bus Routes: Served by routes on Oxford Street and Shaftesbury Avenue
- Attractions Nearby: Soho Square Gardens, Berwick Street Market, The Photographers' Gallery
- Property Prices: £950,000–£1.5 million (sale), £3,000–£4,500/month (rent)
- Average Flat Size: 500–800 sq ft (46–74 sq m)
Map of Sheraton Street, London
Painting of Sheraton Street
Painting of Sheraton Street
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This page was created on 6 July 2025. Hi, my name is Timothy and created it from my research, for my own entertainment, knowledge and to satisfy my curiosity. I am providing the information to you in good faith and hope it is useful. I try to get the details as accurate as possible. I also try to update the page whenever I stumble on new details. So this and all my other pages are perpetual work in progress. If you discover any error, please politely inform me, pointing out where the error lies, and I will correct it as soon as possible. Your helpfulness will keep this page accurate, relevant and helpful to those who need the information.Moving to London?
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