Selfridges, London

Selfridges (GPS: 51.51442, -0.15276) is one of the most iconic department stores in London, and a beloved destination for shoppers, tourists, and locals alike. Located on the world-famous Oxford Street, it has been a centre of style, luxury, and innovation since its doors first opened in 1909. Situated in the City of Westminster, Selfridges is more than a retail space—it's a piece of British cultural history and an enduring symbol of modern consumerism.

History and Origins

Selfridges was founded by American entrepreneur Harry Gordon Selfridge. He had a vision to create a store where shopping was a pleasurable experience rather than a chore. When the flagship store opened on 15 March 1909, it revolutionised retail in Britain by placing merchandise on open display, offering personal services, and blending entertainment with commerce.

The building itself is a marvel of early 20th-century architecture, featuring a neoclassical façade supported by massive Doric columns. It was designed by American architect Daniel Burnham and constructed with reinforced concrete—an innovation at the time. The Oxford Street store is the second-largest department store in the UK, after Harrods.

Store Layout and Shopping Experience

The Selfridges flagship store covers an area of approximately 540,000 square feet across six levels, each offering a unique experience and a curated mix of luxury and high-street brands:

Services available include personal shopping, tax-free shopping for overseas visitors, beauty consultations, and event spaces. Selfridges is not just a place to buy things—it's an experience filled with artistic installations, live music, and pop-up attractions.

Address and Contact Information

Address: 400 Oxford Street, London W1A 1AB, United Kingdom

Phone: +44 (0)20 7318 3500

Email: customerservices@selfridges.co.uk

Branches in London and Beyond

While the Oxford Street store is the flagship and most famous, Selfridges also operates other branches in:

Each store maintains the Selfridges hallmark of style and service, though none match the grandeur or breadth of the Oxford Street flagship.

Getting There

Nearest London Underground Station

The closest London Underground station is Bond Street, which is served by the Central and Jubilee lines. From Bond Street Station, take the Davies Street exit, turn right onto Oxford Street, and Selfridges is just a few steps westward—a less than five-minute walk.

Alternative Transport

Oxford Street is also served by numerous London bus routes and is pedestrian-friendly. There are cycle racks nearby and several black cab ranks on surrounding streets.

Opening Hours

Hours may vary on bank holidays or during special events. It’s best to check the official website before visiting.

Fun Fact

In 2003, Selfridges was named the best department store in the world by the Global Department Store Summit. Its window displays are a particularly big draw during the holiday season, attracting thousands of spectators every year with their bold, artistic, and sometimes provocative themes.

Additionally, Harry Gordon Selfridge is widely credited with coining the phrase “The customer is always right”—a motto that still underpins the store's service philosophy today.

Quick Facts

Selfridges is on the Map of Oxford Street, London


Painting of Selfridges, LondonPainting of Selfridges, London

Page Details

This page was created on 7 June 2025.

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