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Bukit Jambul Complex (17 October 2008)
Bukit Jambul Complex (GPS: 5.33376, 100.29096), also known as BJ Kompleks, is a major shopping centre in Bukit Jambul, Bayan Lepas. Located at Jalan Rumbia off Jalan Tun Dr Awang, it has seven storeys of retail space including a basement level. When Bukit Jambul Complex opened in the mid 90's, it positioned itself as an upmarket mall. Among its original anchor tenants included Looking Good Department Store and Cosmart Hypermarket with other tenants being Reject Shop, Toys R Us, Popular Bookshop and MegaPavilion.
The 2008 Asian Financial Crisis dealed a severe blow on the retail trade in Malaysia, claiming victims including Looking Good. The closure of Looking Good had a detrimental impact on Bukit Jambul Complex, which had difficulties getting another anchor tenant. Over time, many outlets had to quit the complex, including Toys R Us, Cosmart, Dave's Deli, DeliFrance and Coffee Bean. This sees a deterioration of its middle-class market, forcing it to now cater to the lower end of the market at compromised rental. The revamp by neighboring Sunshine Square as well as the opening of Queensbay Mall further dented its market share.
Bukit Jambul Complex is embarking on a 2008/2009 makeover. Since then, it has managed to attract Kamdar as the anchor department store. This was followed by hypermarket operator Mydin. With these two anchor tenants, BJ Kompleks managed to re-harness a different segment of the shopping market than the one before.
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