A Modern Icon on the Thames

Rising gracefully above the South Bank, the London Eye is more than just a giant observation wheel—it’s a symbol of 21st-century London and one of the city’s most visited attractions. With panoramic views across the capital, it offers both locals and tourists a unique perspective on the historic and modern landmarks that define London.

Where Is the London Eye?

The London Eye is located on the South Bank of the River Thames, directly opposite the Houses of Parliament and Big Ben.

It sits within the borough of Lambeth, a few steps from Westminster Bridge and adjacent to Jubilee Gardens. Its riverside location makes it one of the most photogenic spots in the capital.

This central position places it at the heart of a bustling area filled with cultural institutions, including the Southbank Centre, the London Dungeon, and the SEA LIFE London Aquarium.

History of the London Eye

The London Eye was built to celebrate the arrival of the year 2000 and was originally known as the Millennium Wheel.

Construction began in 1998, and the wheel was formally launched in March 2000 after several months of technical delays. At the time, it was the world’s tallest observation wheel—a title it held until 2006.

The structure was designed by husband-and-wife architects David Marks and Julia Barfield. Uniquely, the wheel was assembled lying flat on floating platforms on the river and then raised into its vertical position over several days using a complex system of cranes.

Although it was initially intended as a temporary structure for five years, its popularity led to it becoming a permanent fixture.

How Did the London Eye Get Its Name?

The name “London Eye” was coined to reflect the experience it offers: a sweeping, 360-degree view of the capital from above.

While officially launched as the “Millennium Wheel,” the name "London Eye" quickly caught on with the public and was later adopted as its formal title. It captures the idea of a giant, all-seeing “eye” overlooking the entire city.

Over the years, its branding has changed with various sponsors. It has been called the British Airways London Eye, EDF Energy London Eye, and Coca-Cola London Eye. Today, it operates as the Lastminute.com London Eye.

Nearest London Underground Stations

The London Eye is easily accessible by public transport. Several London Underground stations are within walking distance: From these stations, signage clearly directs visitors toward the South Bank and the London Eye.

Visitor Information

The London Eye is a paid attraction and operates daily, with opening hours that vary slightly depending on the season. The following information was updated in May 2025. Each “flight” on the Eye lasts about 30 minutes, offering a relaxed, slow-paced rotation perfect for sightseeing and photography.

Additional experiences are available, including champagne flights and private pods for special occasions.

Fun Facts About the London Eye

Quick Facts

  • Name: London Eye (formerly Millennium Wheel)
  • Location: South Bank of the River Thames, London SE1
  • Opened: March 2000
  • Height: 135 metres (443 feet)
  • Duration of ride: Approximately 30 minutes
  • Nearest Tube stations: Waterloo (Jubilee, Northern, Bakerloo), Westminster (Jubilee, Circle, District), Embankment (Bakerloo, Northern, Circle, District)
  • Operating hours: Usually 11 AM – 6 PM (subject to seasonal changes)
  • Ticket price: Adults from £33, Children from £26
  • Fun fact: Capsules are numbered 1–33, skipping 13!

London Eye is on the Map of Tourist Attractions of London



Painting of London Eye, London

Painting of London Eye, London (View image in full size)

Page Details

This page was created/modified on 30 April 2025.

List of Tourist Attractions in London