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About 1st Avenue Penang

1st Avenue Penang Shopping Complex is an eleven-storey upmarket shopping mall under construction in George Town. It is bordered by Magazine Road, Lebuh Lintang, Tek Soon Street and Carnarvon Street. The mall, which is Phase 3 of Komtar, occupies a 10,126 square meter plot and will have a total built-up area of over 40,000 square meters and gross floor area of 655,000 sq ft. Formerly known as Mutiara Parade (or Lion Mutiara Parade, and briefly Paragon Penang), the mall was renamed in November 2008. At the initial time of writing, April 2009, no anchor tenant has yet been announced for 1st Avenue Penang. On November 3, 2009, Parkson signed in as anchor tenant in a ceremony officiated by the Rt. Hon. Lim Guan Eng, chief minister of Penang.

1st Avenue Penang is managed by Pramerica Real Estate Investors (Asia) through its Asian Retail Mall Fund (ARMF). It is one of two malls in Penang under ARMF, the other being Island Plaza. It is a joint development of ARMF with Belleview Group and The Lion Group.

1st Avenue is slated for opening in the third quarter of 2010. As mentioned, Parkson Department Store will serve as the anchor tenant, taking up 92,000 sq feet of retail space over four levels. AsiaMalls hopes to bring in some Singapore retailers to 1st Avenue to boost up the retail scene in Penang.

Each floor of 1st Avenue will carry its own fashion statement. The Lower Ground Floor, labelled "Chill" will be the watering hole of the young and trendy. Ground Floor is known as "Style", and features haute couture. First Floor, called Modish, carries men's apparel, children's clothing and toys. Second Floor, called "First Asia", will feature spas while the Third Floor given to beauty treatments as well as restaurants.

So far, to my chagrin, there is no mention of a bookstore. I do hope the management of this mall brings in a first class bookstore such as another outlet of Borders or even Kinokuniya.

1st Avenue Penang Location Map


View 1st Avenue Penang in a larger map

Getting there

1st Avenue Penang is just a short walking distance from the Komtar Bus Terminal.

Nearby Shopping

  • Komtar
  • Prangin Mall
  • Gama
  • Nearby Sights

  • Ong Kongsi
  • Click for list of Shopping Malls in Penang


    Photos of 1st Avenue Shopping Mall


    View of 1st Avenue Penang under construction (23 April 2009)
    © Timothy Tye using this photo

    1st Avenue under construction
    1st Avenue under construction (19 March, 2010)
    © Timothy Tye using this photo


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